The Ask: Drive trade-up from conventional motor oil to synthetic motor oil at AutoZone during the summer.

 

Situation: The AutoZone shopper is a DIYer who trusts their community as an advisor, is skeptical of marketing and needs to see it to believe it, is willing to pay more for the right product for their vehicle and takes great pride in their handiwork while also being self reliant.
 

The Insight: When you know better, you do better. Household projects aren’t just chores for these weekend warriors – they’re an opportunity for victory. True DIY’ers take great pride not just in getting the job done, but performing the job better than anyone else. We challenge you to experience our ultimate performance with Mobil 1™ and win a total garage upgrade.